Tech Stack

Description

You will support the development, planning, buying, executing, and measuring of media plans for shopper/commerce media clients. You'll work closely with national Planning and Buying teams to create and guide Commerce planning and buying processes, focusing on retailer-focused media elements such as in-store signage, digital ads on retail sites, and shoppable technology. Your goal is to measure product sales both online and in-store.

Requirements

• Enthusiasm for media and desire to learn across all aspects of commerce media
• Knowledge of media channels (e.g., display, OLV, STV, instore, OOH) and retail media networks
• Familiarity with DSP interface functionality and levers, as well as managed service dashboards
• Understanding of individual retail media network capabilities across tactic, targeting, and reporting
• Ability to thrive in a fast-paced environment and partner with leading consumer brands

Responsibilities

• Support development, presentation, management, and measurement of omnichannel commerce media programs
• Lead RFP and negotiation process for managed service campaigns, applying previous learnings
• Assist in building audience targeting details and budget allocation based on client goals
• Host kick-off calls for new campaigns, ensuring approved strategy is accurately reflected
• Contribute to building detailed media plans including tactics, audiences, flighting, and KPIs