2h ago
Marketing Director
New York
directorMarketing & Advertising
Description
You will shape and drive Kepler's thought leadership and market presence, crafting compelling narratives that position the company as an innovator in advertising and marketing. This hands-on leadership role involves developing high-impact content, executive storytelling, and cross-functional campaigns to elevate Kepler's visibility and credibility.
Requirements
- Experience in marketing leadership with a focus on thought leadership and content strategy
- Ability to formulate compelling industry points of view and translate into high-impact content
- Strong cross-functional collaboration skills with leadership and team partners
- Hands-on, execution-oriented mindset with vision
- Understanding of advertising and marketing technology landscape
Responsibilities
- Shape and drive thought leadership and POVs on evolving advertising and marketing landscape
- Partner with leadership to formulate industry narratives and executive storytelling
- Lead development and activation of content across key channels (reports, POVs, keynote narratives, media stories, awards submissions, executive thought leadership)
- Translate products and capabilities into compelling market-facing stories articulating value and differentiation
- Drive integrated go-to-market motions for major launches and moments in partnership with PR, content, events, business development, and internal stakeholders
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