💼 About This Role

You'll own and scale creator sponsorship strategy across emerging platforms like TikTok, Instagram, and YouTube. You'll close high-value deals and lead a small team to hit revenue targets and build Ground News' presence on new platforms. This is a player-coach role where you'll shape the playbook from scratch.

🎯 What You'll Do

• Own sponsored creator campaigns from concept to optimization
• Close high-value creator deals and hit revenue targets
• Lead and coach a small team executing across platforms
• Develop weekly and quarterly performance reports for leadership

📋 Requirements

• 7+ years in influencer marketing or creator partnerships
• Deep understanding of creator ecosystems on TikTok, Instagram, YouTube
• Proven ability to close deals and hit revenue targets
• Experience leading or coaching a small team

✨ Nice to Have

• In-house at a DTC brand running creator programs at scale
• Quota-carrying or performance-based compensation experience
• Background in performance marketing or subscription products

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💻 Remote-first culture
• 📈 Equity options
• 🏥 Health insurance coverage
• 📚 Learning & development budget

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Phone Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Strategy Presentation· 60 min
4. 4Final Round with Leadership· 45 min

🚩 Heads Up

• Player-coach role may lead to overwork