Tech Stack

Description

You will own end-to-end primary research projects to help Roku advertisers succeed, designing methodologies and delivering actionable insights. You'll collaborate with cross-functional teams, leverage syndicated data, and improve research solutions in a fast-paced environment.

Requirements

• 5-8 years experience with primary, secondary, and AI-driven research
• Proven skill with quantitative surveys, creative ad testing, audience insights, tracking, focus groups, and conjoint
• Media (TV, video, digital) and streaming entertainment experience preferred
• Exceptional analytical and problem-solving skills
• Familiarity with Qualtrics, SQL, Displayr, Tableau, or similar tools

Responsibilities

• Independently scope and lead end-to-end primary research studies
• Collaborate with sales, marketing, and client service to support advertisers and build category narratives
• Develop creative and media best practices using research and first-party data
• Lead lift measurement for Media Entertainment and Theatrical clients
• Provide guidance and mentorship to junior teammates