11h ago

UA Marketing Manager

Tokyo, Japan

โœจ $90k-$130k / yearest.

full-timeseniorgaming

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead user acquisition strategies for the globally recognized title Pikmin Bloom at our Tokyo Studio. Your analytical approach will optimize multi-million dollar budgets and drive scalable growth across markets. This role offers the chance to shape data-driven UA for a top mobile game.

๐ŸŽฏ What You'll Do

  • Develop and execute UA strategies across paid social, influencer, and emerging platforms.
  • Manage and optimize large-scale marketing budgets for cost efficiency.
  • Troubleshoot data discrepancies and tracking issues with cross-functional teams.
  • Collaborate with creative teams to produce high-performing performance creatives.
  • Present weekly insights and recommendations to leadership and stakeholders.

๐Ÿ“‹ Requirements

  • 4+ years of experience in mobile media buying across major ad platforms.
  • Business-level English communication skills for global collaboration.
  • Proven ability to manage monthly budgets of $100K+ across multiple channels.
  • Experience writing creative briefs and running A/B tests for creatives and app store assets.

โœจ Nice to Have

  • Experience with SQL or other query languages.
  • Familiarity with market research tools like data.ai or Sensor Tower.
  • Active Pikmin Bloom player or familiarity with Niantic games.

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Flexible hybrid work with 3 days in-office per week.
  • ๐Ÿ’ผ Health insurance and other standard benefits.
  • ๐Ÿ“ˆ Professional development opportunities.
  • ๐ŸŽฎ Access to Scopely games and company perks.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Case Interviewยท 60 min
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