11h ago
UA Marketing Manager
Tokyo, Japan
โจ $90k-$130k / yearest.
full-timeseniorgaming
๐ Tech Stack
๐ผ About This Role
You'll lead user acquisition strategies for the globally recognized title Pikmin Bloom at our Tokyo Studio. Your analytical approach will optimize multi-million dollar budgets and drive scalable growth across markets. This role offers the chance to shape data-driven UA for a top mobile game.
๐ฏ What You'll Do
- Develop and execute UA strategies across paid social, influencer, and emerging platforms.
- Manage and optimize large-scale marketing budgets for cost efficiency.
- Troubleshoot data discrepancies and tracking issues with cross-functional teams.
- Collaborate with creative teams to produce high-performing performance creatives.
- Present weekly insights and recommendations to leadership and stakeholders.
๐ Requirements
- 4+ years of experience in mobile media buying across major ad platforms.
- Business-level English communication skills for global collaboration.
- Proven ability to manage monthly budgets of $100K+ across multiple channels.
- Experience writing creative briefs and running A/B tests for creatives and app store assets.
โจ Nice to Have
- Experience with SQL or other query languages.
- Familiarity with market research tools like data.ai or Sensor Tower.
- Active Pikmin Bloom player or familiarity with Niantic games.
๐ Benefits & Perks
- ๐๏ธ Flexible hybrid work with 3 days in-office per week.
- ๐ผ Health insurance and other standard benefits.
- ๐ Professional development opportunities.
- ๐ฎ Access to Scopely games and company perks.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
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