3h ago
Media Planner, Programmatic
New York, New York
$63,000-$92,000 / year
full-timemid Remotetechnology
Tech Stack
Description
You will manage day-to-day planning, execution, oversight, and reporting of programmatic and paid media efforts at SeatGeek, collaborating with internal teams and agency partners to scale investment and expand into new channels like YouTube and Connected TV. You'll analyze performance, provide feedback on media plans, and support test-and-learn frameworks.
Requirements
- Bachelor's degree and 3+ years media planning/buying experience (agency or in-house)
- Hands-on experience with at least one DSP (DV360, Google Ads, The Trade Desk, etc.)
- Strong understanding of programmatic ecosystem, audience strategy, and KPIs
- Familiarity with ad operations (pixeling, trafficking, creative specs)
- Proficient in Excel/Google Sheets with strong communication skills
Responsibilities
- Manage day-to-day programmatic display and video efforts
- Partner with media agency to ensure campaign delivery and performance
- Support in-house buying for YouTube including setup, QA, and optimization
- Analyze performance and maintain monthly programmatic reporting
- Collaborate with creative teams on asset briefing and delivery
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