2h ago
Senior Manager, Programmatic
Michigan
full-timeseniorAdvertising
Tech Stack
Description
You will lead the setup, trafficking, monitoring, and optimization of programmatic media campaigns across multiple DSPs. You'll collaborate with an integrated team to flawlessly execute media plans for a portfolio of clients, using data-driven insights to drive performance.
Requirements
- 4-5 years in digital marketing with at least 2 years in programmatic media buying (agency-side preferred)
- Experience with at least one of DV360, The Trade Desk, Amazon DSP
- Client-facing experience presenting programmatic and direct media performance
- Experience managing publisher, media vendor, and data vendor partnerships
- Technical skills including HTML, JavaScript, and Excel
Responsibilities
- Set up and launch programmatic media campaigns across multiple DSPs
- Handle ad trafficking in DCM and guide floodlight/tracking setup
- Monitor in-flight campaign pacing, budgets, and optimizations
- Troubleshoot trafficking issues with creative and publisher implementation
- Create reports and present campaign performance recaps to clients and teams
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