Description

You will own positioning, messaging, and go-to-market strategy for Higher Logic's product portfolio, driving product adoption and revenue growth across North America and APAC. You'll translate deep association market knowledge into resonant positioning, launch strategies, and enablement tools that help Sales win, while managing one direct report and collaborating cross-functionally.

Requirements

• Equal parts strategist and operator
• Deep association market knowledge
• Experience managing direct reports
• Cross-functional collaboration with Product, Sales, Enablement, Demand Gen, and Customer Success
• Ability to set direction and build repeatable systems

Responsibilities

• Own product positioning and messaging across the portfolio
• Define competitive strategy including battlecards, win/loss analysis, and market intelligence
• Lead go-to-market strategy and execution for product launches
• Build and operationalize a repeatable launch framework
• Partner with Sales to improve win rates and accelerate deal velocity