Tech Stack

Description

You will drive digital acquisition and customer engagement strategies across Paid Search, Programmatic, and Online Video channels. Using data-driven insights and cross-functional collaboration, you will optimize campaign performance, manage budgets, and experiment to scale growth while maximizing ROI.

Requirements

• 5+ years hands-on experience with Paid Search, Programmatic, and Online Video campaigns
• Experience in consumer finance required
• Expertise with Google Ads, Trade Desk, and analytics platforms like Google Analytics
• Experience in lifecycle marketing to drive customer retention and upsell/cross-sell
• Proven track record of using data to drive marketing decisions and achieve growth targets

Responsibilities

• Manage end-to-end execution of growth marketing campaigns across Paid Search, Programmatic, and Online Video
• Optimize campaigns to improve CAC, conversion rates, and LTV through continuous testing and analysis
• Develop and iterate on strategies to scale acquisition efficiently
• Use analytics tools to derive insights and provide regular performance reporting
• Collaborate cross-functionally with product, sales, and creative teams to align messaging and targeting