6h ago
Performance Content Director
Dallas, TX
$150,000-$200,000 / year
full-timeleadMarketing & Advertising
🛠 Tech Stack
💼 About This Role
You'll set the direction for performance creative at a leading independent marketing agency, partnering with cross-functional teams to connect creative strategy with media delivery. You'll drive measurable impact for brands like Apple and Nike across platforms such as Google, Meta, and Amazon.
🎯 What You'll Do
- Set direction for performance content integrating creative, media, and measurement.
- Lead initiatives in DCO, personalization, and AI-assisted content workflows.
- Partner with client leaders to align creative and media plans with business goals.
- Build standards and playbooks for planning, production, approval, and measurement.
📋 Requirements
- 10+ years of experience in Creative Art with 8+ years leadership.
- Deep experience leading performance-focused creative and media work.
- Practical understanding of ad platforms and creative requirements.
- Fluency in data-driven creative concepts like DCO and personalization.
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