6h ago

Performance Content Director

Dallas, TX

$150,000-$200,000 / year

full-timeleadMarketing & Advertising

🛠 Tech Stack

💼 About This Role

You'll set the direction for performance creative at a leading independent marketing agency, partnering with cross-functional teams to connect creative strategy with media delivery. You'll drive measurable impact for brands like Apple and Nike across platforms such as Google, Meta, and Amazon.

🎯 What You'll Do

  • Set direction for performance content integrating creative, media, and measurement.
  • Lead initiatives in DCO, personalization, and AI-assisted content workflows.
  • Partner with client leaders to align creative and media plans with business goals.
  • Build standards and playbooks for planning, production, approval, and measurement.

📋 Requirements

  • 10+ years of experience in Creative Art with 8+ years leadership.
  • Deep experience leading performance-focused creative and media work.
  • Practical understanding of ad platforms and creative requirements.
  • Fluency in data-driven creative concepts like DCO and personalization.
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