🛠 Tech Stack

💼 About This Role

You'll own lifecycle programs for a fast-growing AI company reaching 1.5M+ users. You'll build and optimize automated journeys across email, push, and in-app messaging to drive engagement, retention, and reactivation.

🎯 What You'll Do

• Own and execute lifecycle programs across onboarding, engagement, retention, and reactivation.
• Design and iterate on lifecycle flows using behavioral segmentation and user signals.
• Analyze lifecycle performance using campaign metrics, cohort trends, and experiment results.
• Partner with product, data, and marketing teams to support product launches and feature adoption.

📋 Requirements

• 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment.
• Hands-on experience with platforms like Braze, Iterable, or Customer.io.
• Strong understanding of segmentation, targeting, and lifecycle journey design.
• Analytical mindset with experience using A/B testing and campaign performance metrics.

✨ Nice to Have

• Exposure to both B2C and B2B or product-led environments.
• Interest in how lifecycle programs support both user engagement and product adoption.

🎁 Benefits & Perks

• 📈 Employee Stock Ownership Plan (ESOP) giving real stake in company success.
• 🏖️ Unlimited PTO plus 13 paid holidays and 12 weeks fully paid parental leave.
• 🏥 Comprehensive Health & Retirement top-tier medical, dental, vision insurance, and 401(k) matching.
• 💻 Cutting-Edge AI Tools access to Cursor, GPT, Gemini, Claude, and other frontier AI systems.
• 🌍 Annual Company Offsites and team events with a culture of craftsmanship and velocity.