Description

You will lead omnichannel and experience strategy for new business and pitch initiatives at BGB Group, a healthcare communications agency. You'll develop customer journeys and engagement frameworks, present strategic narratives in pitches, and collaborate cross-functionally to drive agency growth.

Requirements

• 8+ years in customer engagement, omnichannel strategy, CX, or digital marketing
• Experience in pharma/healthcare/life sciences (agency preferred)
• Experience developing engagement strategy for pitches
• Deep understanding of omnichannel strategy and healthcare ecosystems
• Skilled in integrating insights, data, and technology

Responsibilities

• Lead omnichannel and engagement strategy for new business pitches
• Develop customer journeys, personas, and segmentation models
• Present engagement strategy in pitches and workshops
• Collaborate with Creative, Brand Strategy, Medical Strategy, and Business Development
• Mentor engagement strategy team and evolve frameworks