💼 About This Role

You'll develop and manage branding and messaging for JioStar's ad solutions through creative campaign strategy and thought leadership. You'll drive awareness and adoption of ad products across linear and digital channels.

🎯 What You'll Do

• Develop branding and positioning for ad solutions
• Create thought leadership content like reports and case studies
• Execute B2B promotional campaigns across media
• Lead PR initiatives for the ad sales team

📋 Requirements

• MBA degree
• 8-10 years experience in marketing, brand positioning, PR, and campaign management
• Experience in Media & Entertainment sector
• Proven ability to collaborate across cross-functional teams

✨ Nice to Have

• Experience working with brands from mentioned sectors
• Expertise in campaign analytics and conversion funnel optimization