3h ago

Performance Marketing Analyst

Cambridge, MA

$75k-$110k / yearest.

full-timemidbiotechnology

🛠 Tech Stack

💼 About This Role

You'll own marketing and sales reporting for a growth-stage biocomputing platform, drawing data from Salesforce, Webflow, and Google Ads. You'll analyze digital marketing performance and empower leadership with actionable insights to optimize spend. This role offers the chance to shape data-driven decisions in a fast-paced biotech startup.

🎯 What You'll Do

  • Own marketing and sales reporting for leadership and commercial team.
  • Draw on data from Salesforce, Webflow, Google Ads, Google Analytics.
  • Serve as subject matter expert for all online marketing data sources.
  • Analyze cost-per-click, cost-per-lead, and click-through-rates.

📋 Requirements

  • Bachelor’s Degree in Marketing, Business, Economics, or Data Science
  • 3+ years creating reports from Salesforce, Google AdWords, and Google Analytics
  • Track record identifying and resolving inconsistencies in commercial data
  • Experience presenting reports to leadership in a team setting
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