1d ago
Demand Generation & Acquisition Specialist
Tri State Area
$100k-$130k / year
full-timesenior Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll develop and execute multi-channel lead generation campaigns that drive qualified leads into the sales pipeline. You'll manage the full campaign lifecycle from ideation to analysis, optimizing for metrics like click-through rates and cost per lead. This role offers exposure to product, marketing, and sales teams in a fast-paced environment.
🎯 What You'll Do
- Build, manage, and develop campaigns to drive interest in net2phone services
- Analyze and report results, optimize metrics like click-through rates and cost per lead
- Manage multiple campaigns simultaneously and perform A/B testing
- Utilize Salesforce to create, monitor, and track reports
📋 Requirements
- Bachelor’s degree in marketing or related field
- 5+ years of experience in digital marketing and demand generation campaigns
- Experience with marketing automation tools (HubSpot preferred)
- Strong analytical and research skills
✨ Nice to Have
- SEO experience
- Marketing analytics experience
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