1d ago

Demand Generation & Acquisition Specialist

Tri State Area

$100k-$130k / year

full-timesenior Hybridsoftware

🛠 Tech Stack

💼 About This Role

You'll develop and execute multi-channel lead generation campaigns that drive qualified leads into the sales pipeline. You'll manage the full campaign lifecycle from ideation to analysis, optimizing for metrics like click-through rates and cost per lead. This role offers exposure to product, marketing, and sales teams in a fast-paced environment.

🎯 What You'll Do

  • Build, manage, and develop campaigns to drive interest in net2phone services
  • Analyze and report results, optimize metrics like click-through rates and cost per lead
  • Manage multiple campaigns simultaneously and perform A/B testing
  • Utilize Salesforce to create, monitor, and track reports

📋 Requirements

  • Bachelor’s degree in marketing or related field
  • 5+ years of experience in digital marketing and demand generation campaigns
  • Experience with marketing automation tools (HubSpot preferred)
  • Strong analytical and research skills

✨ Nice to Have

  • SEO experience
  • Marketing analytics experience
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