Description

You will lead high-impact brand campaigns for Teamfight Tactics, shaping global perception through integrated publishing strategies and creative expression. Collaborating with cross-functional teams, you'll ensure cohesive brand identity and deliver culturally resonant work that delights players.

Requirements

• 6+ years experience in brand strategy, product marketing, publishing, or equivalent roles
• Experience leading integrated go-to-market campaigns from strategy through execution and measurement
• Strong understanding of growth and performance marketing
• Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions
• Strong strategic thinking, translating insights into plans, briefs, and campaign direction

Responsibilities

• Lead creation of high-quality global campaigns with creative, production, and community teams
• Partner with game development leadership to shape campaign strategy across sets and features
• Develop integrated, cross-platform campaign plans expressing TFT's gameplay and creativity
• Align with product, communications, social, and community teams on campaign narratives and publishing priorities
• Provide strategic direction for creative development, manage brand budgets, and ensure delivery on time and budget