Description

You will lead go-to-market strategy for Chime's Lending and Trust Safety products, shaping positioning and driving adoption of products like MyPay, SpotMe, and lending offerings. You'll partner with Product, Risk, Legal, and Growth to influence the roadmap and balance growth goals with regulatory and trust considerations.

Requirements

• 10+ years in product marketing or related roles
• 7+ years leading and scaling high-performing teams
• 2+ years consumer lending experience
• Proven track record of end-to-end go-to-market strategy for products
• Strong analytical mindset using data to inform strategy

Responsibilities

• Define and lead go-to-market strategy for key products from launch through scale
• Develop clear positioning and messaging that resonates with target customers
• Drive alignment across Product, Growth, Brand, and Analytics for cohesive execution
• Improve product adoption, engagement, and retention through effective marketing strategies
• Build and scale a high-performing Product Marketing team