1d ago
Integrated Marketing Manager
Los Angeles, California, United States
✨ $120k-$160k / yearest.
full-timemid Remotesoftware
🛠 Tech Stack
💼 About This Role
You'll lead campaign strategy and execution for Coupa's largest region, partnering with Sales, Product Marketing, and ABM. You'll drive measurable pipeline growth through coordinated cross-channel programs. This role offers global impact at a leading AI spend management platform.
🎯 What You'll Do
- Own end-to-end campaign strategy for Mid-Market Finance Integrated Campaign
- Drive step-change growth in brand awareness and pipeline
- Champion full buyer journey across awareness, consideration, decision
- Collaborate with cross-functional teams to align messaging
📋 Requirements
- 5+ years of B2B growth marketing experience in enterprise SaaS
- Proven track record of integrated campaigns influencing pipeline
- Deep understanding of modern B2B buying journey for Finance personas
- Technical fluency with Marketo, 6sense, Salesforce, Folloze
✨ Nice to Have
- Hands-on familiarity with emerging AI technologies
- Experience partnering with Account-Based Marketing teams
- Strong project leadership and communication skills
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter Screen· 30 min
- 2Hiring Manager Interview· 45 min
- 3Panel Interview· 60 min
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