about 3 hours ago
Director, Insights, NBA
Novato, California, United States
$176,600-$261,380 / year
full-timedirectorvideo games
Description
You will lead strategic insight initiatives for the NBA 2K franchise, developing player-first research tools and narratives to inform marketing, commercial, and product strategies. You'll coordinate deep-dive research, partner with senior leadership, and manage a global team to integrate player insights into the franchise roadmap.
Requirements
- 8-10 years of experience in insights, analytics, or consulting, with extensive experience in the video game or sports industry.
- Mastery of managing significant functional budgets and leading multi-level management teams.
- Proven track record of scaling insights infrastructure and driving player-first cultural change.
- Strategic Vision: Ability to architect a long-term technical and narrative insights roadmap.
- Executive Presence: Proven experience influencing senior leadership through high-impact storytelling.
- Internal Partnership: Skill in building collaborative bridges between Research, Data Science, and Business Unit stakeholders.
Responsibilities
- Identifies, develops, and scales industry-leading insight tools through vendor prioritization and in-house development in partnership with the internal Data Science and Experimentation team.
- Coordinates deep-dive research to broaden the organization's understanding of current players and the Total Addressable Market (TAM) to identify new growth opportunities.
- Uses advanced insight tools and player knowledge to advise, influence, and champion a player-first approach across Marketing, Commercial, and Product business unit initiatives.
- Collaborates with senior leadership and VP-level stakeholders to ensure player insights are integrated into the 1–3 year franchise roadmap.
- Directs the global NBA Insights team, encouraging a culture of technical excellence and overseeing the career development of management-level reports.
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