Description

You will lead strategic insight initiatives for the NBA 2K franchise, developing player-first research tools and narratives to inform marketing, commercial, and product strategies. You'll coordinate deep-dive research, partner with senior leadership, and manage a global team to integrate player insights into the franchise roadmap.

Requirements

• 8-10 years of experience in insights, analytics, or consulting, with extensive experience in the video game or sports industry.
• Mastery of managing significant functional budgets and leading multi-level management teams.
• Proven track record of scaling insights infrastructure and driving player-first cultural change.
• Strategic Vision: Ability to architect a long-term technical and narrative insights roadmap.
• Executive Presence: Proven experience influencing senior leadership through high-impact storytelling.
• Internal Partnership: Skill in building collaborative bridges between Research, Data Science, and Business Unit stakeholders.

Responsibilities

• Identifies, develops, and scales industry-leading insight tools through vendor prioritization and in-house development in partnership with the internal Data Science and Experimentation team.
• Coordinates deep-dive research to broaden the organization's understanding of current players and the Total Addressable Market (TAM) to identify new growth opportunities.
• Uses advanced insight tools and player knowledge to advise, influence, and champion a player-first approach across Marketing, Commercial, and Product business unit initiatives.
• Collaborates with senior leadership and VP-level stakeholders to ensure player insights are integrated into the 1–3 year franchise roadmap.
• Directs the global NBA Insights team, encouraging a culture of technical excellence and overseeing the career development of management-level reports.