💼 About This Role

You'll lead Tubi's consumer marketing strategy for Mexico, driving audience growth and sales marketing. You'll shape culturally relevant campaigns that position Tubi as the go-to free streaming service. Leverage sports like women's football to drive viewer growth and entice advertisers.

🎯 What You'll Do

• Lead and localize Tubi's marketing strategy for Mexico
• Oversee 360° marketing campaigns across brand, digital, and experiential channels
• Leverage sports to drive acquisition and engagement through paid, owned, and content-led initiatives
• Develop KPIs and use data-driven insights to optimize marketing performance

📋 Requirements

• 7+ years of marketing experience in consumer-facing industries
• Bilingual proficiency in Spanish and English
• Demonstrated success in launching or scaling consumer brands in Mexico
• Deep understanding of Mexican media, entertainment, and sports culture

✨ Nice to Have

• Experience in entertainment, media, sports, or technology preferred
• Bachelor's degree in Marketing, Communications, or related field
• Portfolio showcasing impactful campaigns