21h ago
Performance Marketing Specialist (Paid Social)
Canada
โจ $75k-$95k / yearest.
full-timemid Remoteretail
๐ Tech Stack
๐ผ About This Role
You'll own paid social strategy and execution across Meta, TikTok, and Pinterest for a fast-growing consumer brand reshaping fresh food access in Canada. Your core impact is driving measurable subscriber growth through data-driven campaign optimization and budget management. You'll collaborate with creative teams to test and scale high-performing ads, directly influencing growth and retention.
๐ฏ What You'll Do
- Manage paid social campaigns across Meta, TikTok, and Pinterest.
- Optimize media budget across regions to hit CPA targets.
- Present weekly performance insights with budget recommendations.
- Collaborate with creative teams to test and scale ad creatives.
- Analyze campaign performance using attribution tools.
๐ Requirements
- 3-5 years of experience in performance marketing.
- At least 2 years managing paid social for a DTC or subscription brand.
- Hands-on expertise with Meta Ads and one other platform (TikTok or Pinterest).
- Understanding of CAC, LTV, churn and data-driven growth strategies.
โจ Nice to Have
- Experience in grocery, food & beverage, or subscription businesses.
- Familiarity with AI tools in marketing workflows.
- Quebec/French-language advertising experience.
๐ Benefits & Perks
- ๐ก Fully remote work within Canada with flexible hours.
- ๐ Free grocery subscription plan.
- ๐ฐ Annual performance-based bonus tied to company and individual results.
- ๐ฅ Health insurance coverage after 3 months.
- ๐ด 20 days of paid time off annually.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter callยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Technical exerciseยท 60 min
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