Description

You will connect Brightflag's product capabilities with customer needs, working cross-functionally to execute programs that drive awareness and adoption of enhancements to the core e-billing platform. You'll lead product launches, develop go-to-market plans, and create compelling customer-facing assets to drive upsell and cross-sell opportunities.

Requirements

• 5+ years Product Marketing Manager at B2B SaaS
• Experience leading go-to-market initiatives and product launches
• Experience with email marketing platforms, CRM, and marketing automation
• Proven ability to translate product features into customer value propositions
• Experience creating sales enablement materials

Responsibilities

• Develop product positioning and messaging
• Own product narrative across website and channels
• Lead end-to-end product launches
• Conduct market and competitive research
• Execute integrated product marketing programs