🛠 Tech Stack

💼 About This Role

You'll lead localized CRM and lifecycle marketing strategies for Crunchyroll's fastest-growing region, India. Your campaigns will drive fan acquisition, engagement, and retention, ensuring anime fans feel connected. You'll act as the regional market expert and optimize multi-channel user journeys using Braze.

🎯 What You'll Do

• Develop localized CRM and lifecycle marketing strategies for India
• Serve as lifecycle lead advising on cultural nuances and local behaviors
• Design multi-channel user journeys using Braze across email, push, WhatsApp
• Collaborate with regional and global teams on go-to-market campaigns

📋 Requirements

• 8+ years in lifecycle, CRM, or retention marketing
• Extensive experience with Braze or comparable orchestration platforms
• Deep knowledge of Indian consumer behaviors and messaging ecosystems
• Analytical skills to interpret data and derive actionable insights

✨ Nice to Have

• Previous management experience
• Passion for anime or entertainment
• Proficiency in regional Indian languages

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💰 Competitive compensation
• 🏥 Health benefits
• 📈 Growth opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Strategy Interview· 60 min