5h ago
Growth Marketer
New York
✨ $130k-$170k / yearest.
full-timemidsoftware
🛠 Tech Stack
💼 About This Role
You'll own pipeline growth in the US market through creative, scrappy campaigns and actions. As one of Light's first US marketing hires, you'll run local campaigns end-to-end building brand awareness among CFOs and finance leaders. You'll collaborate with the EU marketing team while operating independently in a fast-paced startup environment.
🎯 What You'll Do
- Execute digital campaigns and ABM plays to generate SQLs
- Organize regional roadshows, CFO dinners, and community events
- Create and publish content targeting US finance leaders
- Test and scale ad campaigns, including unconventional stunts
📋 Requirements
- 3–5 years in B2B growth/marketing roles, ideally in SaaS
- Experience balancing top-of-funnel and bottom-of-funnel strategies
- Proven ability to build trust with risk-averse finance departments
✨ Nice to Have
- Experience marketing to finance departments or challenging ERP systems
- US event marketing experience (roadshows, exec dinners)
- Track record of ABM campaigns that landed enterprise accounts
🎁 Benefits & Perks
- 💸 Competitive salary + potential stock options
- 🍼 Paid parental leave
- 🏝 25 days annual leave + public holidays
- 🚀 Career growth shaping a market-defining product
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