5h ago

Growth Marketer

New York

$130k-$170k / yearest.

full-timemidsoftware

🛠 Tech Stack

💼 About This Role

You'll own pipeline growth in the US market through creative, scrappy campaigns and actions. As one of Light's first US marketing hires, you'll run local campaigns end-to-end building brand awareness among CFOs and finance leaders. You'll collaborate with the EU marketing team while operating independently in a fast-paced startup environment.

🎯 What You'll Do

  • Execute digital campaigns and ABM plays to generate SQLs
  • Organize regional roadshows, CFO dinners, and community events
  • Create and publish content targeting US finance leaders
  • Test and scale ad campaigns, including unconventional stunts

📋 Requirements

  • 3–5 years in B2B growth/marketing roles, ideally in SaaS
  • Experience balancing top-of-funnel and bottom-of-funnel strategies
  • Proven ability to build trust with risk-averse finance departments

✨ Nice to Have

  • Experience marketing to finance departments or challenging ERP systems
  • US event marketing experience (roadshows, exec dinners)
  • Track record of ABM campaigns that landed enterprise accounts

🎁 Benefits & Perks

  • 💸 Competitive salary + potential stock options
  • 🍼 Paid parental leave
  • 🏝 25 days annual leave + public holidays
  • 🚀 Career growth shaping a market-defining product
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