Tech Stack

Description

You will serve as the go-to expert for a specific vertical, owning the marketing strategy to drive new customer acquisition. You'll analyze performance, manage partner and influencer campaigns, and create content to establish Podium as a credible industry solution.

Requirements

• 6-10 years experience in demand generation or similar B2B SaaS marketing
• Strong understanding of digital marketing channels and content strategy
• Exceptional bias to action and ability to execute strategies with minimal hand-holding
• Proficiency in Excel and familiarity with Tableau and SQL for data-driven insights
• Customer-centric and collaborative mindset

Responsibilities

• Build and own comprehensive marketing strategy for assigned vertical to hit bookings targets
• Develop and execute partner marketing campaigns to convert prospects into customers
• Understand customer pain points and needs to shape go-to-market approach
• Collaborate cross-functionally with Sales, Product, and Support teams
• Generate vertical-specific collateral, trade show playbooks, and UGC-style videos