🛠 Tech Stack

💼 About This Role

You'll own account-based marketing strategies for Geotab's most strategic enterprise accounts, driving net-new pipeline and accelerating deal progression through personalized digital campaigns, executive experiences, and industry roadshows. You'll serve as the primary marketing partner to Business Development Executives, aligning investment to revenue goals.

🎯 What You'll Do

• Own 1:1 and 1:few ABM strategy for strategic accounts
• Partner with sales to identify and map named accounts
• Design and execute multi-channel digital ABM campaigns
• Plan VIP executive experiences and roadshow programs
• Track pipeline sourced and influenced, account engagement, and program ROI

📋 Requirements

• 8+ years of B2B marketing experience
• 2+ years focused on account-based marketing or enterprise demand generation
• Proven track record of driving pipeline through digital and high-touch programs

✨ Nice to Have

• Experience in fleet management, transportation, construction, or public sector
• Experience with ABM platforms like 6sense
• Experience applying AI tools for personalization

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 🏥 Health benefits
• 📈 Stock options
• 🚗 Vehicle allowance
• 🏠 Hybrid work model

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min