💼 About This Role

You'll lead 360-degree brand launches and drive growth initiatives for a leading cosmetics brand in Hong Kong. You'll manage campaigns, KOL relationships, and paid media to achieve ambitious retail targets. This role stands out for its focus on AI-enabled marketing workflows.

🎯 What You'll Do

• Lead end-to-end 360-degree brand launches and growth initiatives.
• Build campaign calendar aligning PR, influencers, and digital ads.
• Source and manage relationships with beauty KOLs and media editors.
• Launch and optimize paid campaigns across social and search channels.

📋 Requirements

• Bachelor's degree in Marketing, Communications, or Business.
• 3-5 years managing 360-degree brand marketing or campaign management.
• Established relationships with local KOLs, talent agencies, and beauty media.
• Working knowledge of major digital advertising platforms.

✨ Nice to Have

• Experience in beauty, lifestyle, or FMCG sectors.
• Familiarity with AI tools for campaign optimization.
• Fluency in English and Cantonese.

🎁 Benefits & Perks

• 🌍 International brand exposure in a fast-growing startup.
• 📈 Career growth opportunities in a dynamic environment.
• 🤝 Collaborative team culture with modern marketing tools.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Final Interview· 60 min