🛠 Tech Stack

💼 About This Role

You'll own the B2B lifecycle at an AI-first content creation company, driving product adoption and enterprise pipeline. You'll build and run both PLG journeys and SLG nurture programs, directly impacting revenue. This high-ownership role puts you at the intersection of product, marketing, and sales.

🎯 What You'll Do

• Own PLG lifecycle funnels for onboarding and activation
• Run SLG nurture programs to surface high-intent leads
• Build smart segmentation using behavioral and firmographic data
• Execute multi-channel campaigns across email and in-app

📋 Requirements

• 4+ years in Lifecycle Marketing, CRM, or Growth Marketing
• Proven experience owning lifecycle or nurture programs end-to-end
• Hands-on experience with both PLG and SLG motions
• Deep expertise in lifecycle/email marketing tools (Braze, Optimove, HubSpot)

✨ Nice to Have

• Familiarity with data/analytics platforms (Amplitude, Mixpanel, Tableau)
• Knowledge of email deliverability best practices
• Familiarity with generative AI tools and creative tech landscape

🎁 Benefits & Perks

• 🚗 Car-to-go subscriptions and daily door-to-door shuttles
• 🍽️ Chef-led restaurants by Machneyuda Group on site
• 🍞 On-site bakery with fresh pastries daily
• 🎓 Learning opportunities with workshops and subscriptions
• 🏋️ Free parking and train-station pickups

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min

🚩 Heads Up

• Lists both PLG and SLG motions which may indicate role overload
• Requires 4+ years but also asks for startup experience (can be conflicting)