Description

You will lead strategic engagement initiatives for healthcare campaigns, developing omnichannel strategies that drive audience impact and client growth. You'll oversee a team, collaborate with creative and client-facing teams, and ensure strategies align with clients' objectives while adhering to healthcare regulations.

Requirements

• 10+ years in engagement strategy, CX, or omnichannel/digital marketing
• 2+ years in healthcare or pharmaceutical environments, preferably at an advertising agency
• Proven success in audience segmentation, data analysis, and digital marketing tactics
• Deep understanding of healthcare marketing regulations and best practices
• Exceptional communication and presentation skills

Responsibilities

• Develop engagement strategies across digital, social, email, and experiential channels
• Provide high-level strategic recommendations to clients for audience engagement and conversion
• Collaborate with creative teams to design campaigns aligned with audience insights and brand messaging
• Analyze audience data, performance metrics, and market trends to refine strategies
• Oversee cross-functional team execution and mentor junior team members