2h ago

Global Demand Generation Manager

USA
full-timeseniorSoftware as a Service (SaaS)

Description

You will own the enterprise demand motion end-to-end, designing and executing ABM/ABS programs to drive predictable pipeline for Hyperproof's Enterprise segment across North America and EMEA. You'll partner with Enterprise Sales, Product Marketing, Partnerships, and Revenue Operations to align demand programs to revenue priorities and ensure measurable impact.

Requirements

  • 6+ years B2B SaaS demand generation or growth marketing experience with enterprise focus
  • Proven experience running enterprise demand generation programs with ABM/ABS
  • Hands-on experience managing multiple demand channels including paid media and field programs
  • Experience with partner co-marketing and partner-led demand creation
  • Strong analytical mindset; ability to turn data into action and influence priorities

Responsibilities

  • Own enterprise demand generation end-to-end: strategy, execution, and pipeline acceleration
  • Design and execute account-based marketing (ABM) and account-based selling (ABS) programs
  • Drive inbound, outbound, and account-centric programs generating Sales-accepted pipeline
  • Plan and execute partner co-marketing programs to drive net-new enterprise demand
  • Analyze performance data to deliver insights, recommendations, and prioritization for optimization
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