Tech Stack

Description

In this role, you will shape how Ripple's institutional DeFi solutions are understood and adopted in the market. You'll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences.

Requirements

• 8+ years in Product Marketing or equivalent role with GTM strategy and execution
• Experience in blockchain, crypto/web3, or institutional DeFi
• Direct experience in stablecoins preferred
• Outstanding structured thinking and creative problem solving
• Strong relationship building and cross-functional collaboration

Responsibilities

• Be subject matter expert in markets, customer segments, and competitive landscape
• Develop segment-specific go-to-market strategies for institutional DeFi solutions
• Own strategy, coordination, and execution of new product and partner launches cross-functionally
• Partner with business development to drive engagement and joint GTM opportunities
• Partner with marketing, communications, and creative teams to bring GTM strategy to life