23h ago
Senior Growth Marketing Specialist
Dania Beach, Florida
โจ $95k-$130k / yearest.
full-timeseniorretail
๐ Tech Stack
๐ผ About This Role
You'll own the post-click journey for a leading beauty brand, optimizing conversion rates and scaling customer lifetime value. Your core impact is to maximize the value of every visitor through funnel mechanics and data-driven testing. This role stands out for blending Shopify, Meta, and Google Ads with beauty industry creativity.
๐ฏ What You'll Do
- Analyze Shopify bounce rates and conversion rates for site improvements
- Build and manage daily campaigns in Meta Ads Manager and Google Ads
- Run weekly A/B tests on ad copy and landing page offers
- Maintain a weekly Growth Dashboard tracking MER and customer spend
๐ Requirements
- 4+ years in DTC beauty or skincare
- Deep proficiency in Shopify, Meta, and Google Ads
- Strong analytical background in Excel/Google Sheets
- Experience scaling small budgets into larger spend tiers
โจ Nice to Have
- Experience with Shopify apps (Upsells, Subscriptions, Reviews)
- Ability to edit simple video/static assets for testing
- Passion for beauty, personal care, or lifestyle brands
๐ Benefits & Perks
- ๐ฅ Medical, Dental, Vision, Life Insurance
- ๐ฐ 401k plan
- ๐๏ธ Vacation + Sick Time Pay
- ๐โโ๏ธ L'ange Hair Product Stipend quarterly
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Case Studyยท 1 hour
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