4h ago
Product Marketing Lead
Kyiv
✨ $50k-$70k / yearest.
full-timemideducation
💼 About This Role
You'll lead user acquisition funnels and explore new growth directions for an EdTech lifestyle platform. You'll coordinate with cross-functional teams to optimize from ad click to product entry. This role offers a chance to build and manage your own PMM team.
🎯 What You'll Do
- Research new business directions via market and competitor analysis
- Build efficient user acquisition funnels through continuous experiments
- Coordinate with marketing, analytics, engineering, and product teams
- Develop and manage the product marketing team
📋 Requirements
- 3+ years in Product Marketing, Product, Growth, or Marketing Manager roles
- 1+ year of team management experience
- Data-driven analytical approach to decision making
- Upper-Intermediate English level
✨ Nice to Have
- Deep understanding of audience psychology
- Experience building scalable systems
- Market research skills
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