Tech Stack

Description

You will be responsible for defining measurement and testing frameworks to drive business results for clients, using data to derive insights and optimization recommendations that create better connections with consumers.

Requirements

• Experience in digital analytics, UX/funnel optimization, and A/B testing
• Knowledge of Google Analytics, Content Square, Tableau, PowerBI, and CRM systems
• Ability to connect business goals to complete measurement plans
• Strong background in data analysis and insight generation
• Excellent communication and storytelling skills

Responsibilities

• Define measurement and testing frameworks to drive business results
• Perform user experience analytics, consumer research, and applied data science
• Provide optimization recommendations based on data insights
• Design tracking strategies and implement tag management (GTM)
• Create strategic testing frameworks and analyze statistical significance