Tech Stack

Description

You will drive pipeline growth by developing and executing integrated marketing campaigns targeting key buyer personas and market segments. This includes owning day-to-day execution of inbound and outbound programs like email nurtures, paid digital campaigns, webinars, and ABM initiatives, while partnering closely with Sales and Revenue Operations.

Requirements

• 5–7 years of experience in B2B demand generation or revenue marketing, preferably in SaaS
• Bachelor’s degree in marketing, business, communications, or related field
• Experience with ABM strategy and execution
• Hands-on experience with MarTech tools such as HubSpot, Salesforce, Sendoso, CMS platforms, Asana, intent sources and analytics tools
• Strong project management, communication, and analytical skills

Responsibilities

• Execute integrated demand generation campaigns to drive qualified leads and support pipeline goals
• Partner with sales and BDR teams to develop and deploy ABM programs for targeted accounts
• Manage campaign setup, deployment, optimization, and reporting across inbound and outbound channels
• Optimize conversion paths and funnel performance
• Develop nurture programs and assist in goals, KPIs, and dashboards to measure campaign effectiveness