🛠 Tech Stack

💼 About This Role

You'll lead localized CRM engagement for India and MENA, owning the campaign calendar for high-velocity title moments and catalog beats. Your work will balance data-driven segmentation with fan-first storytelling to drive subscriber engagement and retention. You'll serve as the regional expert, advising on cultural nuance and localized lifecycle strategy.

🎯 What You'll Do

• Own CRM campaign calendar for India and MENA across tentpole and catalog beats.
• Design localized go-to-market campaigns for major content launches and events.
• Apply segmentation and audience strategy using fan behavior and regional nuances.
• Analyze campaign performance and optimize through test-and-learn approaches.

📋 Requirements

• 8+ years of experience in CRM or retention marketing in streaming or subscription.
• Strong experience with Braze or comparable orchestration platforms.
• Deep knowledge of Indian and MENA consumer behaviors and digital marketing ecosystems.
• Proven ability to collaborate across regional and global teams in matrixed environment.

✨ Nice to Have

• Passion for anime, entertainment, or fan-first brands.
• Additional proficiency in relevant regional languages.
• Experience with WhatsApp and UPI-driven funnels.

🎁 Benefits & Perks

• 🏖️ Work from home opportunities
• 💰 Competitive salary and benefits
• 📈 Career growth in a fast-growing global company
• 🎭 Anime culture and community engagement
• 🏢 Modern office in Mumbai or Hyderabad

📨 Hiring Process

Estimated timeline: 4-6 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min
4. 4Panel Interview· 60 min
5. 5Reference Check· 15 min