1h ago

Senior Marketing Lead (Partnerships & Field Activation)

Miami, United States
full-timesenior Hybridfinancial services

Description

You will own and drive one of Nu's most high-profile sports partnerships in the US, transforming contractual agreements into world-class brand experiences that drive fan engagement and business growth. You'll navigate partner relationships, execute activations, and ensure full value extraction from the partnership.

Requirements

  • 8+ years in brand partnerships or sponsorships, ideally in major sports leagues
  • Proven ability to manage contractual rights and build trust with diverse teams
  • Experience selecting and managing creative and production agencies
  • Capable of multitasking content shoots, VIP hospitality, stadium signage, and logistics
  • Strong grasp of South Florida event production ecosystem is a plus

Responsibilities

  • Lead one of our most prominent sports partnerships with strategic vision
  • Activate contractual entitlements and negotiate new opportunities
  • Direct third-party agencies on fan zones, hospitality, and stadium build-outs
  • Orchestrate run-of-show on event days for flawless brand integration
  • Define and track KPIs, reporting strategic insights to senior leadership
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