1h ago
Senior Marketing Lead (Partnerships & Field Activation)
Miami, United States
full-timesenior Hybridfinancial services
Description
You will own and drive one of Nu's most high-profile sports partnerships in the US, transforming contractual agreements into world-class brand experiences that drive fan engagement and business growth. You'll navigate partner relationships, execute activations, and ensure full value extraction from the partnership.
Requirements
- 8+ years in brand partnerships or sponsorships, ideally in major sports leagues
- Proven ability to manage contractual rights and build trust with diverse teams
- Experience selecting and managing creative and production agencies
- Capable of multitasking content shoots, VIP hospitality, stadium signage, and logistics
- Strong grasp of South Florida event production ecosystem is a plus
Responsibilities
- Lead one of our most prominent sports partnerships with strategic vision
- Activate contractual entitlements and negotiate new opportunities
- Direct third-party agencies on fan zones, hospitality, and stadium build-outs
- Orchestrate run-of-show on event days for flawless brand integration
- Define and track KPIs, reporting strategic insights to senior leadership
0 views 0 saves 0 applications