Description

You will shape the marketing strategy and execution for LeagueApps, defining product positioning, leading go-to-market planning, driving pipeline growth, and building scalable teams and processes. You'll partner with senior leadership to align marketing with business goals and ensure every story reinforces our positioning.

Requirements

• 10-15 years of owning marketing in B2B SaaS
• Proven experience shaping strategy and messaging, not just running campaigns
• Experience building functions and scaling teams
• Track record of evolving product marketing from support role to strategic lever
• Led product launches and rewired messaging

Responsibilities

• Define strategic positioning and scale enablement, launch, and narrative processes
• Evolve positioning, messaging, segmentation, and core narrative across the product suite
• Lead GTM for new features and product launches
• Conduct competitive and market research to inform positioning and roadmap
• Drive pipeline through growth marketing events and performance channels