22h ago
Head of Digital Growth
Miami, Florida
โจ $120k-$150k / yearest.
full-timemid Hybride-commerce
๐ Tech Stack
๐ผ About This Role
You'll own the growth funnel from acquisition to retention across a portfolio of health & wellness DTC brands. You'll work with brand managers and leadership to hit aggressive revenue targets using paid media and lifecycle marketing. This role offers the chance to drive strategy across five brands in a fast-moving, multi-brand environment.
๐ฏ What You'll Do
- Plan and optimize paid social and search campaigns across 5 brands
- Own lifecycle marketing strategy and execution using Klaviyo
- Identify and test new acquisition channels and retention tactics
- Build dashboards and translate data into actionable insights for leadership
๐ Requirements
- 3-5 years of hands-on growth or performance marketing experience
- Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)
- Experience with email marketing platforms (e.g., Klaviyo)
- Strong analytical skills in Google Analytics, Excel, and attribution tools
โจ Nice to Have
- Health, wellness, beauty, or CPG industry experience
- Experience at a DTC brand accelerator or agency managing multiple accounts
- Knowledge of AI tools for marketing efficiency
๐ Benefits & Perks
- ๐ Growth opportunities in a fast-moving multi-brand environment
- ๐ผ Hybrid work in Miami
- ๐ฅ Health insurance (assumed)
- ๐ฐ Competitive compensation with potential for bonus
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Technical/Case Interviewยท 60 min
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