🛠 Tech Stack

💼 About This Role

You'll own growth strategy and go-to-market for Crypto.com's Exchange App, driving user growth and engagement through lifecycle campaigns. You'll collaborate with product and data teams to align feature rollouts with compelling narratives across global user segments.

🎯 What You'll Do

• Develop growth strategies and user personas for the Exchange vertical.
• Manage go-to-market planning and integrated campaigns for feature launches.
• Analyze market trends and conduct competitive benchmarking.
• Design lifecycle programs to drive activation, volume, and retention.

📋 Requirements

• 7+ years of product marketing experience, ideally in crypto or finance.
• Proven success launching and scaling B2C products with sustainable adoption.
• Excellent communication and copywriting skills.
• Highly collaborative with experience in cross-functional teams.

✨ Nice to Have

• Experience in regulated industries or financial services.
• Analytical mindset with proficiency in marketing analytics.
• User research and customer insights experience.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Technical/case interview· 60 min