1d ago
ABM Campaign Manager
United States
โจ $90k-$130k / yearest.
full-timemid Remotesoftware
๐ Tech Stack
๐ผ About This Role
You'll own account-based marketing strategy and lead multi-channel campaigns targeting construction decision-makers. You'll design personalization systems at scale using AI tools and partner with the GTM team to turn data into pipeline.
๐ฏ What You'll Do
- Design and execute account-based marketing programs from strategy through activation.
- Build personalization systems at scale using AI-assisted copy and segmentation.
- Develop creative multi-channel campaigns (email, LinkedIn, direct mail, video).
- Own lead generation strategy and identify net-new account targets.
- Test, measure, and iterate on campaign performance metrics.
๐ Requirements
- 4+ years in GTM, demand generation, ABM, or growth marketing role
- Proven experience running account-based marketing programs that generate meetings
- Hands-on experience with AI tools for personalization and dynamic copy
- Strong copywriting instincts for cold emails and LinkedIn messages
โจ Nice to Have
- Experience marketing to construction or field-service industries
- Experience with short-form video or Loom-style outreach
- Familiarity with direct mail platforms like Sendoso or Postal.io
๐ Benefits & Perks
- ๐๏ธ Remote-First Culture
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Phone Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
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