3h ago
Media Planner, Programmatic
Remote - United States
$63,000-$92,000 / year
full-timemid Remoteticketing
Tech Stack
Description
You will manage daily programmatic and video ad executions, partner with media agencies, and analyze performance to scale paid media investment across channels like YouTube and Connected TV. You will report to the Programmatic Manager and work cross-functionally with creative teams.
Requirements
- Bachelor's degree and 3+ years in media planning/buying
- Hands-on DSP experience (DV360, Google Ads, The Trade Desk)
- Strong understanding of programmatic ecosystem and KPIs
- Familiarity with ad operations (pixeling, trafficking, creative specs)
- Proficient in Excel/Google Sheets and analytical skills
Responsibilities
- Manage day-to-day oversight of programmatic display and video efforts
- Partner with media agency to ensure campaigns deliver and perform
- Support in-house buying for YouTube including setup, QA, and optimization
- Analyze performance and pacing across channels and formats
- Maintain budget trackers and support media invoicing
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