Description

You will define the voice, tone, and creative direction for Lume and Mando across social channels, developing organic content strategies and executing content calendars. You'll collaborate with cross-functional teams to ensure brand consistency and stay on top of emerging trends to activate cultural moments.

Requirements

• Bachelor’s degree required
• Experience in social media marketing
• Comfortable in front and behind the camera
• Deeply curious and consistently up to date on evolving best practices across channels
• Deeply consumer-centric and trend driven
• Excellent communication skills with the ability to inspire and motivate cross-functional partners

Responsibilities

• Develop and execute Lume and Mando’s organic content strategies across platforms through compelling storytelling, community development, and experimentation
• Lead content creation and execution of the content calendar, including briefing, filming, posting, and copywriting
• Translate brand campaigns and activations into platform-native content
• Ensure brand consistency across all social channels
• Track, analyze, and leverage social performance metrics to help optimize engagement, reach, and overall social presence
• Collaborate cross-functionally with influencer marketing, performance marketing, events, and brand teams to ensure alignment across channels and identify socially native opportunities
• Stay plugged into emerging social trends and identify new opportunities to activate cultural moments and viral trends