Description

You will lead the analytics function for a major beauty brand (Dove) across 15 markets, setting the strategic direction for data and insight to inform creative work and prove value. Working alongside the Studio Director and senior clients, you'll build a team of analysts, embed a culture of insight-led thinking, and ensure data informs every brief and investment decision.

Requirements

• Experience leading analytics function for a brand or agency
• Expertise in social media analytics and measurement
• Strong strategic and client management skills
• Ability to build and develop analytical teams

Responsibilities

• Set analytical vision and measurement strategy for Dove's social operation across organic, paid, influencer, UGC, and emerging content formats
• Lead a team of analysts, building capability and embedding insight-led thinking across all studio disciplines
• Develop measurement architecture and executive-level reporting
• Shape how the brand understands social performance and guides investment decisions