Tech Stack

Description

You will lead global social marketing campaigns for the Firaxis portfolio (Civilization and XCOM), defining strategy, driving execution, and analyzing performance to grow player communities. You'll collaborate closely with cross-functional teams to deliver best-in-class social content and insights.

Requirements

• 4-6+ years as a Global Social Marketing leader in live service games
• Expert in social marketing, skilled at crafting integrated strategies across channels and touchpoints
• Deep understanding of community social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam)
• Strong knowledge of social marketing and reporting tools
• Excellent written and interpersonal communication skills
• Powerful presentation skills
• Strong team management and cross-functional leadership competency
• Ability to make critical decisions quickly with a measured approach to risk
• Flexibility and ability to pivot directions
• Good taste in content and understanding of which social marketing approaches move the needle
• Extensive knowledge of gaming genres and communities

Responsibilities

• Serve as social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts
• Develop and execute social marketing campaigns from audience insights
• Develop social engagement and growth performance metrics, providing in-depth performance analysis and reporting
• Steer creative ideation and social content development
• Collaborate with publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights Analytics)
• Regularly partner, present, and report to key stakeholders on strategies, plans, findings, and recommendations