💼 About This Role

You'll lead influencer-driven customer acquisition for the Factor brand, owning strategy across Instagram, YouTube, and emerging platforms. You'll drive the shift from agency-managed spend to in-house Direct Booking, rebuilding previously unprofitable channels while improving cost efficiency. This role combines strategic channel leadership with hands-on team management, offering competitive salary and benefits.

🎯 What You'll Do

• Define and execute creator strategy across Instagram, YouTube, Streaming, TikTok, Snapchat.
• Lead transition from agency-managed to in-house Direct Booking at scale.
• Manage a team of 2-4 Associates and Senior Associates.
• Own influencer budget and P&L, reporting on ROI, CAC, CCV.

📋 Requirements

• 5-8 years in influencer marketing or creator partnerships.
• At least 2 years in a people-management role.
• Proven track record managing six- to seven-figure creator budgets.
• Deep platform expertise across Instagram, YouTube, and streaming/emerging social.

✨ Nice to Have

• Experience in DTC, meal-kit, food beverage, or subscription-commerce.
• Familiarity with partnership-ads workflows and paid amplification.
• Experience transitioning programs from agency-managed to in-house Direct Booking.

🎁 Benefits & Perks

• 💰 Competitive salary with 401k match vesting immediately.
• 🏖️ Generous PTO including sabbatical and parental leave up to 16 weeks.
• 🏥 Comprehensive health and wellness with options at $0 monthly.
• 📚 Tuition reimbursement for continuing education (after 2 years).
• 🍽️ Up to 85% discount on HelloFresh meal plans.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Final Round with Leadership· 60 min