Tech Stack

Description

You will partner with internal and client teams to oversee measurement, insights, and performance optimization, owning analytics programs for media planning and investment solutions. You will manage dashboard and insights programs, brand health surveys, and client communication, driving data-driven decisions.

Requirements

• Strong understanding of advertising measurement and analytics
• Experience with DoubleClick, Adobe Analytics, Google Analytics, Visual IQ, etc.
• Proficiency in statistical analysis and test design
• Proficiency in R or Python
• 4+ years analytical experience, preferably in advertising or media

Responsibilities

• Own ongoing analytics and measurement programs for media planning and investment solutions
• Develop measurement plans with internal and client stakeholders
• Manage dashboard and insights programs across campaigns and competitive intelligence
• Own brand health survey research programs and coordinate with external partners
• Oversee client communication including reporting and requests