Tech Stack

Description

You will lead the strategy, development, and optimization of large-scale email marketing products or platforms for federal outreach and engagement. You'll define product requirements, shape communication flows to improve public awareness and mission outcomes, and collaborate with cross-functional teams to deliver measurable improvements in citizen experience.

Requirements

• 8+ years of experience in digital product management and/or marketing
• Responsibility for defining product roadmaps, gathering user and stakeholder requirements, and managing iterative delivery within an Agile environment
• Hands on experience with email marketing systems, customer engagement tools, or CRM platforms
• Proven ability to integrate email capabilities into broader outreach and communications campaigns
• Strong requirements definition: user stories, acceptance criteria, workflows, messaging needs
• Experience with Agile methodologies and backlog management tools (Jira, Azure DevOps)
• Ability to use analytics (web, email, campaign, behavioral) to validate and optimize decisions
• Experience conducting user research, usability testing, and message testing with federal audiences
• Understanding of compliance, accessibility, plain language, and audit requirements
• Strong leadership, analytical abilities, and stakeholder management skills
• Experience guiding cross functional teams and communicating progress to senior leadership

Responsibilities

• Deliver features and communication workflows that measurably improve engagement, comprehension, and completion rates
• Reduce citizen confusion, support requests, and process friction through clearer content and better workflows
• Maintain prioritized backlogs tying user needs, communications strategy, and delivery outcomes together
• Leverage data, segmentation, and testing methodologies to inform product decisions
• Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications
• Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content
• Prioritize backlog and roadmap based on customer impact, mission goals, accessibility requirements, and operational risk
• Maintain traceability from communication needs and policy changes through delivery, testing, and validation
• Conduct structured discovery with federal stakeholders, SMEs, and end users to validate messaging, workflows, and content needs
• Shape content strategy and delivery mechanisms for emails, outreach campaigns, notifications, web content, and educational materials
• Partner with comms, marketing, and program teams to translate complex policy and technical concepts into clear, actionable guidance
• Ensure all messaging meets federal plain language, 508 accessibility, and compliance standards
• Support design and A/B testing of communication flows to improve clarity, adoption, and citizen satisfaction
• Use analytics, survey insights, and engagement metrics to identify friction points and optimize communication touch points
• Define and track communication and experience success metrics; validate outcomes post-launch
• Conduct landscape and benchmark research to inform messaging strategies and product direction
• Partner closely with engineering, UX, content, marketing, and program leadership to align product and outreach objectives
• Drive cross-team alignment to ensure communications and features support compliance, policy needs, and security standards
• Reduce ambiguity by translating federal program goals into clear requirements for design, content, and development teams
• Deliver concise, data-backed updates to executives and federal program leads on progress, risks, and trade-offs
• Build trust through transparent communication, reliability, and consistent delivery
• Serve as a strategic liaison between technical teams, communications staff, and mission owners