1h ago
Principle Product Marketing Specialist
London, UK
✨ $90k-$140k / yearest.
full-timemid Hybridtravel technology
🛠 Tech Stack
💼 About This Role
You'll own AI-powered content strategy for Bókun, a reservation system for tours and activities. You'll build decision-stage content designed to be surfaced by AI search tools, positioning Bókun as a citable source.
🎯 What You'll Do
- Create AI-optimized content for LLM recommendations
- Build bottom-of-funnel content like how-tos and comparisons
- Script and brief short-form explainer videos
- Monitor AI search tools for Bókun representation gaps
📋 Requirements
- 3-5 years in product/content marketing, preferably SaaS B2B
- Experience creating bottom-of-funnel content that drives conversion
- Familiarity with AI content tools like ChatGPT or Perplexity
- Self-directed and collaborative across product/engineering/sales
✨ Nice to Have
- Experience with SEO and structured content for search
- Background in travel tech or marketplace platforms
- Hands-on with Mixpanel, GA4 or similar analytics tools
🎁 Benefits & Perks
- 💰 Competitive compensation with base and annual bonuses
- 🏖️ Flexible work with 2 days per week in London office
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