1h ago

Principle Product Marketing Specialist

London, UK

$90k-$140k / yearest.

full-timemid Hybridtravel technology

🛠 Tech Stack

💼 About This Role

You'll own AI-powered content strategy for Bókun, a reservation system for tours and activities. You'll build decision-stage content designed to be surfaced by AI search tools, positioning Bókun as a citable source.

🎯 What You'll Do

  • Create AI-optimized content for LLM recommendations
  • Build bottom-of-funnel content like how-tos and comparisons
  • Script and brief short-form explainer videos
  • Monitor AI search tools for Bókun representation gaps

📋 Requirements

  • 3-5 years in product/content marketing, preferably SaaS B2B
  • Experience creating bottom-of-funnel content that drives conversion
  • Familiarity with AI content tools like ChatGPT or Perplexity
  • Self-directed and collaborative across product/engineering/sales

✨ Nice to Have

  • Experience with SEO and structured content for search
  • Background in travel tech or marketplace platforms
  • Hands-on with Mixpanel, GA4 or similar analytics tools

🎁 Benefits & Perks

  • 💰 Competitive compensation with base and annual bonuses
  • 🏖️ Flexible work with 2 days per week in London office
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