💼 About This Role

You'll define and scale Plaid's content strategy to drive demand generation and brand awareness, while building a high-functioning editorial operation that ensures voice and tone consistency across channels. This role offers the chance to elevate a leading fintech brand through high-quality, integrated content.

🎯 What You'll Do

• Define and scale content strategy for demand generation and brand awareness.
• Own editorial calendar across owned channels.
• Manage blog and customer/partner newsletters.
• Oversee organic social strategy to develop engaging presence.

📋 Requirements

• 15+ years of content marketing or editorial experience.
• 8+ years building and managing high-performing content teams.
• Strong editorial judgment with ability to enforce high standards.
• Exceptional writing and storytelling skills for complex topics.

✨ Nice to Have

• Experience in B2B or fintech.
• Ability to flex between strategy and execution.
• Strong analytical skills to assess content performance.